{"id":4775,"date":"2026-02-06T10:12:57","date_gmt":"2026-02-06T03:12:57","guid":{"rendered":"https:\/\/www.kpxchemicalsolution.com\/?p=4775"},"modified":"2026-02-06T13:10:14","modified_gmt":"2026-02-06T06:10:14","slug":"a-conversation-with-kpx-group-ceo-on-objectives-values-and-the-road-ahead","status":"publish","type":"post","link":"https:\/\/www.kpxchemicalsolution.com\/th\/a-conversation-with-kpx-group-ceo-on-objectives-values-and-the-road-ahead\/","title":{"rendered":"A Conversation with KPX Group CEO on Objectives, Values, and the Road Ahead"},"content":{"rendered":"<div class=\"row\"  id=\"row-1436056733\">\n\n\t<div id=\"col-465774109\" class=\"col small-12 large-12\"  data-animate=\"fadeInDown\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><span style=\"font-size: 95%;\"><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Becoming KPX MIT<\/span><\/strong><\/span><\/p>\n<h2 class=\"alt-font\"><span style=\"font-size: 150%;\"><strong><span style=\"color: #007dc3;\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">A Conversation with KPX Group CEO on Objectives, Values, and the Road Ahead<\/span><\/span><\/strong><\/span><\/h2>\n<hr \/>\n<h2 class=\"alt-font\">\u00a0<\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-465774109 > .col-inner {\n  padding: 0px 0px 0px 0px;\n  margin: 0px 0px -81px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-923186084\">\n\n\t<div id=\"col-135810203\" class=\"col small-12 large-12\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_183061779\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/01\/Copy-of-CEO_Newsletter_A4.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"\" srcset=\"https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/01\/Copy-of-CEO_Newsletter_A4.jpg 1920w, https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/01\/Copy-of-CEO_Newsletter_A4-300x169.jpg 300w, https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/01\/Copy-of-CEO_Newsletter_A4-1024x576.jpg 1024w, https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/01\/Copy-of-CEO_Newsletter_A4-768x432.jpg 768w, https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/01\/Copy-of-CEO_Newsletter_A4-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_183061779 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<blockquote>\n<p><span style=\"font-size: 75%;\">Interviewee: Mr. Seung-Koo Park, CEO, KPX Korea<br \/><\/span><span style=\"font-size: 75%;\">Interviewer: Ms. Pairaya Kongkaew, Brand Manager, KPX MIT<br \/><\/span><span style=\"font-size: 75%;\">Location: KPX Chemical Co., Ltd. Headquarters, Seoul, South Korea<\/span><\/p>\n<\/blockquote>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-135810203 > .col-inner {\n  padding: 0px 0px 0px 0px;\n  margin: 0px 0px -27px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<h3><span style=\"color: #282828;\"><strong>Introduction<\/strong><\/span><\/h3>\n<p>As KPX continues its journey to build a stronger global polyurethane platform, the formation of<span style=\"color: #282828;\"> <strong>KPX MIT<\/strong><\/span> marks a pivotal chapter\u2014one defined by strategic intent, shared values, and long-term commitment to customers and employees across Southeast Asia.<\/p>\n<p>During a recent visit to KPX headquarters in Seoul, Ms. Pairaya Kongkaew sat down with <span style=\"color: #282828;\"><strong>Mr. Seung-Koo Park, CEO of KPX Korea,<\/strong> <\/span>to discuss the rationale behind the acquisition, the vision for KPX MIT, and how KPX aims to create lasting value for its people, partners, and markets. What follows is an edited and refined conversation, presented in a Q&amp;A format.<\/p>\n<h3><span style=\"color: #282828;\"><strong>The Interview<\/strong><\/span><\/h3>\n<p><strong><span style=\"color: #282828;\">Pairaya: Mr. Park, thank you for welcoming us to KPX headquarters. Could you begin by briefly introducing yourself?<\/span><br \/><\/strong><span style=\"color: #007dc3;\"><strong>CEO Park:<\/strong><\/span><\/p>\n<p>Nice to meet you, Pairaya\u2014and greetings to everyone at KPX MIT. My name is Seung-Koo Park, and I serve as CEO of KPX Korea. It is a pleasure to welcome colleagues from MIT and to share our perspective on MIT\u2019s future within the KPX family. Thank you for making the journey to Seoul.<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #282828;\"><strong>Q1 | Why KPX? Why MIT?<br \/><\/strong><\/span><span style=\"color: #282828;\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">What was the main reason KPX Korea decided to acquire KPX MIT?<\/span><\/span><br \/><span style=\"color: #007dc3;\"><strong>CEO Park:<\/strong><\/span><\/p>\n<p>This acquisition was driven by a clear strategic vision. KPX has long aimed to expand our polyurethane business beyond Korea and establish a strong, competitive presence in key international markets.<\/p>\n<p>Southeast Asia represents a critical growth region, offering strong market fundamentals, a diverse customer base, and long-term demand potential.<\/p>\n<p>MIT aligned exceptionally well with our strategic priorities, providing immediate market access, proven technical capabilities, and a solid leadership team with deep regional experience.<\/p>\n<p>After careful evaluation, we were confident that MIT met all our investment and growth criteria. Once that conviction was established, we acted decisively.<\/p>\n<p>KPX believes in moving with <span style=\"color: #282828;\"><strong>clarity and speed<\/strong><\/span> when the right opportunity supports our long-term strategy and strengthens our global competitiveness.<\/p>\n\t<div id=\"gap-314739387\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-314739387 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p><span style=\"color: #282828;\"><strong>Q2 | From Transaction to Transformation<br \/><\/strong><\/span><strong><span style=\"color: #282828;\">What were the key challenges during the acquisition, and where do you see the real synergy?<\/span><br \/><\/strong><span style=\"color: #007dc3;\"><strong>CEO Park:<\/strong><\/span><\/p>\n<p>Like most cross-border M&amp;A projects, we faced challenges\u2014time-zone differences from Houston to Seoul, differences in legal frameworks between the U.S. and Korea, and a very tight timeline.<\/p>\n<p>However, both teams demonstrated strong discipline and collaboration. Senior management on both sides actively supported decision-making whenever issues arose.<\/p>\n<p>What truly gave KPX confidence was the quality of leadership within MIT.<\/p>\n<p>The management briefings by the former Huntsman SEA leadership <strong><span style=\"color: #282828;\">Pranart, Petros, and Yap<\/span><\/strong> clearly demonstrated competence, ownership, and commitment. They showed us that the transition would be handled safely and effectively. And they delivered. Performance, ultimately, is everything.<\/p>\n<p>From a business perspective, we see significant synergy\u2014particularly in expanding Polyol system sales by leveraging MIT\u2019s existing customer relationships and regional sales network.<\/p>\n<h2 class=\"alt-font\"><span style=\"font-size: 150%;\"><strong><span style=\"color: #007dc3;\">\u201cKPX MIT was a strategic opportunity to build a stronger polyurethane platform in ASEAN.\u201d<\/span><\/strong><\/span><\/h2>\n<p><span style=\"color: #282828;\"><strong>Q3 | Strategy and Global Ambition<\/strong><\/span><br \/><span style=\"color: #282828;\"><strong>How does KPX MIT fit into KPX\u2019s regional and global strategy?<\/strong><\/span><br \/><span style=\"color: #007dc3;\"><strong>CEO Park:<\/strong><\/span><\/p>\n<p>The acquisition directly supports our ambition to become a global leader in the polyurethane business. KPX MIT will serve as a strategic hub for ASEAN\u2014allowing us to be closer to customers, respond faster to market needs, and build stronger regional capabilities.<\/p>\n<p>MIT is not an extension of Korea; it is a critical pillar of KPX\u2019s global platform.<\/p>\n\t<div id=\"gap-1392845360\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1392845360 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p><span style=\"color: #282828;\"><strong>Q4 | Looking Ahead: 5 to 10 Years<\/strong><\/span><br \/><span style=\"color: #282828;\"><strong>Where do you see KPX MIT in the next decade?<\/strong><\/span><br \/><span style=\"color: #007dc3;\"><strong>CEO Park:<\/strong><\/span><\/p>\n<p>MIT has strong fundamentals\u2014clear strategy, synergy in Polyol systems, and committed support from KPX leadership. Ultimately, however, MIT\u2019s future rests in the hands of its people.<\/p>\n<p>The environment will not be easy. Competition, capacity surplus, de-globalization, high debt levels, and inflation will continue to challenge the industry.<\/p>\n<p>That said, I firmly believe the combined strength of KPX Korea and MIT puts us in a better position than many peers to navigate these challenges. Most importantly, my aspiration is for MIT to become the most respected partner in the eyes of our customers. Respect is the foundation of long-term success.<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"alt-font\"><span style=\"font-size: 150%;\"><strong>\u201cThe ultimate measure of success is not market share but being the most respected partner to our customers.\u201d<\/strong><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"color: #282828;\"><strong>Q5 | Culture and Integration<\/strong><\/span><br \/><span style=\"color: #282828;\"><strong>How will KPX integrate corporate culture across Korea and MIT?<\/strong><\/span><br \/><span style=\"color: #007dc3;\"><strong>CEO Park:<\/strong><\/span><\/p>\n<p>KPX is guided by five core values:<strong><span style=\"color: #282828;\"> Integrity, Respect, Responsible Care, Challenge, and Differentiation.<\/span><\/strong> These values define how we think, decide, and act.<\/p>\n<p>I encourage all MIT members to embrace these values, while continuing to build on MIT\u2019s strong local culture\u2014especially in areas such as CSR, sustainability, and leadership development.<\/p>\n<p>Corporate culture is not slogans on a wall. It reveals itself in daily conversations and key business decisions. That is why I strongly support frequent interaction across KPX and MIT. Our doors in Korea are always open to MIT colleagues.<\/p>\n\t<div id=\"gap-1651653541\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1651653541 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3790808124\" class=\"text\">\n\t\t\n<h2 class=\"alt-font\"><span style=\"font-size: 150%;\"><strong>\u201cKPX MIT is not an extension of Korea; it<\/strong><\/span><\/h2>\n<h2 class=\"alt-font\"><span style=\"font-size: 150%;\"><strong>is a core pillar of KPX\u2019s global platform.\u201d<\/strong><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"color: #282828;\"><strong>Q6 | A Message to Employees.<\/strong><\/span><br \/><span style=\"color: #007dc3;\"><strong>CEO Park:<\/strong><\/span><\/p>\n<p>To my colleagues at KPX MIT: you are not newcomers\u2014you are core members of the KPX family and respected specialists in polyurethane. The transition phase was complete. Now, we focus on the future together. I encourage you to invest in your growth, develop your skills, deepen your business insight, and aim for meaningful achievements throughout your careers. KPX is your platform. Make the most of it.<\/p>\n<p><span style=\"color: #282828;\"><strong>Q7 | Innovation and R&amp;D<\/strong><\/span> <span style=\"color: #282828;\"><strong>How do innovation and R&amp;D shape MIT\u2019s future?<br \/><\/strong><\/span><span style=\"color: #007dc3;\"><strong>CEO Park:<\/strong><\/span><\/p>\n<p>Innovation happens when customer needs to meet creativity. It is not only about technology, but also a business process driven by changing market demands. Marketing and R&amp;D must work hand in hand. Marketing understands customer needs, R&amp;D transforms those needs into viable solutions. True innovation also requires openness\u2014beyond MIT, beyond KPX. We call this <strong><span style=\"color: #282828;\">open innovation.<\/span><\/strong> Without innovation, no company can survive. With it, companies evolve.<\/p>\n<p><span style=\"color: #282828;\"><strong>Q8 | Sustainability as a Strategic Priority<\/strong><\/span> <span style=\"color: #282828;\"><strong>What role does sustainability play in this journey?<\/strong><\/span> <br \/><span style=\"color: #007dc3;\"><strong>CEO Park<\/strong>:<\/span><\/p>\n<p>Sustainability is central to our strategy. Both KPX Korea and MIT actively benchmark themselves through EcoVadis and continuously improve their practices. KPX Thailand has already achieved carbon footprint certification, and we are implementing a long-term plan to reduce emissions further, with clear targets toward 2030. More collaborative sustainability initiatives between Korea and MIT will follow.<\/p>\n\t\t\n<style>\n#text-3790808124 {\n  font-size: 0.9rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-808161499\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-808161499 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1103012864\">\n\n\t<div id=\"col-1857483327\" class=\"col small-12 large-12\"  data-animate=\"fadeInRight\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2 class=\"alt-font\"><span style=\"font-size: 150%;\"><strong>\u201cInnovation is the continuous effort to <\/strong><\/span><span style=\"font-size: 150%;\"><strong>translate customer needs into meaningful solutions.\u201d<\/strong><\/span><\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1857483327 > .col-inner {\n  margin: 0px 0px -26px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_176600341\">\n\t\t\t\t\t\t<div data-animate=\"fadeInLeft\">\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px -14px 0px;\">\n\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/02\/CEO_Newsletter_A4-3.png\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"\" srcset=\"https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/02\/CEO_Newsletter_A4-3.png 1920w, https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/02\/CEO_Newsletter_A4-3-300x169.png 300w, https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/02\/CEO_Newsletter_A4-3-1024x576.png 1024w, https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/02\/CEO_Newsletter_A4-3-768x432.png 768w, https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/02\/CEO_Newsletter_A4-3-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_176600341 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-756335414\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-756335414 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p><span style=\"color: #282828;\"><strong>Q9 | ASEAN: Opportunity Amid Complexity<\/strong><\/span><br \/><span style=\"color: #282828;\"><strong>What opportunities and challenges do you see in ASEAN?<\/strong><\/span><br \/><span style=\"color: #007dc3;\"><strong>CEO Park:<\/strong> <\/span><br \/>ASEAN faces uncertainty\u2014geopolitics, trade shifts, and global volatility. Our responsibility is to distinguish short-term noise from long-term structural change.<br \/>At the same time, ASEAN offers strong fundamentals: manufacturing capability, skilled talent, and growing demand for polyurethane solutions.<\/p>\n<p>Emerging sectors\u2014such as EVs and data centers in Thailand and the region\u2014will create new opportunities.<br \/>Success lies in balancing near-term execution with long-term vision.<\/p>\n<p><span style=\"color: #282828;\"><strong>Key Takeaways<\/strong><\/span><br \/><span style=\"color: #282828;\"><strong>What \u201cBecoming KPX MIT\u201d Means<\/strong><\/span><\/p>\n<ul>\n<li>KPX MIT is a <strong><span style=\"color: #282828;\">strategic growth platform,<\/span><\/strong> not a standalone acquisition<\/li>\n<li>Customers remain at the center\u2014<strong><span style=\"color: #282828;\">respect and trust define success<\/span><\/strong><\/li>\n<li>Strong leadership and people are KPX MIT\u2019s greatest assets<\/li>\n<li>Innovation, sustainability, and open collaboration drive competitiveness<\/li>\n<li>KPX values guide behavior\u2014not slogans, but daily decisions<\/li>\n<\/ul>\n<p><span style=\"color: #282828;\"><strong>Closing<\/strong><\/span><br \/>The journey of KPX MIT is just beginning, but its direction is clear. Built on shared values, strategic intent, and people-driven leadership, KPX MIT stands ready to create long-term value for customers, employees, and partners across ASEAN.<\/p>\n<div class=\"row\"  id=\"row-675831926\">\n\n\t<div id=\"col-161279836\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2043319502\" class=\"text\">\n\t\t\n<h1>\u00a0<\/h1>\n<h1>\u00a0<\/h1>\n<h1>\u00a0<\/h1>\n<h1>\u00a0<\/h1>\n<h1>\u00a0<\/h1>\n<h1>\u00a0<\/h1>\n<p class=\"alt-font\"><span style=\"font-size: 105%; color: #007dc3;\"><em>CEO\u2019S MESSAGE<\/em><\/span><\/p>\n<h2 class=\"alt-font\"><span style=\"font-size: 85%;\"><em><span style=\"color: #007dc3;\"><strong>\u201cThe CEO stated that change can <br \/>be challenging, but it also brings <br \/>great opportunity.\u201d<\/strong><\/span><\/em><\/span><\/h2>\n\t\t\n<style>\n#text-2043319502 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1208902238\" class=\"col medium-7 small-12 large-7\"  data-animate=\"fadeInRight\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_337914956\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-zoom dark\" >\n\t\t\t<img decoding=\"async\" width=\"1414\" height=\"2000\" src=\"https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/02\/CEO_Newsletter_A4-2.png\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/02\/CEO_Newsletter_A4-2.png 1414w, https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/02\/CEO_Newsletter_A4-2-212x300.png 212w, https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/02\/CEO_Newsletter_A4-2-724x1024.png 724w, https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/02\/CEO_Newsletter_A4-2-768x1086.png 768w, https:\/\/www.kpxchemicalsolution.com\/wp-content\/uploads\/2026\/02\/CEO_Newsletter_A4-2-1086x1536.png 1086w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_337914956 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p class=\"alt-font\" style=\"text-align: center;\"><span style=\"color: #007dc3;\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">A Conversation with KPX Group CEO on Objectives, Values, and the Road Ahead<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction As KPX continues its journey to build a st [&#8230;]\n","protected":false},"author":1,"featured_media":4784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,33],"tags":[],"class_list":["post-4775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-44","category-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Conversation with KPX Group CEO on Objectives, Values, and the Road Ahead<\/title>\n<meta name=\"description\" content=\"An exclusive interview with KPX Chemical CEO Seungkoo Park discussing sustainable growth in ASEAN and the future of polyurethane innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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