.svg)
KPX MIT Showcases Its Branding Journey
at KPX Korea Building Our Brand, Building Our Future
On September 24, 2025, the Brand and Marketing team was invited to join the Town Hall Meeting at KPX Korea Headquarters in Seoul. During the session, Ms. Pairaya Kongkaew delivered a presentation titled “Building Our Brand, Building Our Future: KPX MIT’s Branding Journey,” showcasing KPX MIT’s key initiatives in branding, marketing, and corporate communication across the MIT countries.
Our MIT Brand Story:
At KPX MIT, our brand is built on clarity, trust, and purpose. We believe a strong brand connects people inside and outside the company and inspires confidence in what we do. Over past 10 Months, we’ve grown our presence around the world through our website and seven social media channels (Facebook, Instagram, LINE OA, X (Twitter), TikTok, YouTube, and LinkedIn), sharing our passion and expertise in PU solutions with new audiences.
Inside KPX MIT, we’ve created activities that bring our people together and remind us that everyone plays a part in shaping our brand story. Outside, we’ve stayed true to our promise to “Deliver A Superior PU Solution”, while giving back to society through our “We Care, We Support, We Empower” CSR initiatives for underprivileged children and local communities.
We’re also keeping track of how our brand grows through our Brand Impact Assessment, helping us understand what works and where we can do better. At the heart of it all, KPX MIT is about connecting Performance, People, and Planet and building a brand that makes us all proud.